Lifetime Payout

A Lifetime payout type establishes a permanent association between a customer and the referring affiliate.

To create this lifetime association, all three of the following conditions must be met:

  1. The customer must be new - indicated by the parameter new_customer=true in the postback.

  2. The postback must include a customer_id parameter - This unique identifier is required for the system to link future transactions to the original affiliate.

  3. A Lifetime payout must be configured and triggered - the association is only created when a payout of type Lifetime triggers.


Creating a Lifetime Payout

Navigate to Campaigns → Locate the relevant campaign → Click the three dot icon under the Actions column → Payout Settings Add Payout → Choose Lifetime as the Payment Type

The rest of the payout settings can be configured based on your requirements.


Creating a New Lifetime Association

New lifetime association can only be created when the client is new.

To indicate to our system that the client is new, your postback must include new_customer=true and it must include a customer_id={value} (for example, the client's email address).

Payout Example

Let's create a lifetime payout that is triggered on the client's first purchase:

The following settings were used:

Field
Value

Title

Purchase

Custom Payout Text

-

Payout Type

General Payout

Commission Type

Percentage

Payment Type

Lifetime (%)

Countries

-

Disallowed Countries

-

Affiliate Commission

5%

Max Commission

-

Goal Value

-

Default Conversion Status

-

When a new customer completes a purchase and the postback includes both customer_id and new_customer=true, the Lifetime payout is triggered.

At that point:

  • The referring affiliate receives 5% of the purchase amount.

  • Tracknow creates a lifetime association between that customer_id and the affiliate.

Once this association is established, the affiliate will automatically earn commissions on all future qualifying purchases made under that same customer_id.

Postback Example

This postback represents a purchase made by a new client and it contains the following details:

  • click_id=48645abf-a999-43b1-8831-9074b41bcd4a - Represents the affiliate's identifier that was generated when the client clicked the affiliate's link and passed on to the website's landing page. With this parameter our system knows who the referring affilaite is and what is the correct campaign.

  • order_id=10596 - The store's internal order ID represnting this purchase

  • amount=100 - The purchase amount from which the percentage based commission is calcauted

  • new_customer=true - Indicates that this is a new client and this is his first purchase

  • customer_id=john%40gmail.com - The client's email that will be used to form the association with his referring affiliate

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