# Adding an advertiser

Creating an advertiser in Tracknow allows you to:

* Associate campaigns and offers with the advertiser
* Filter reports and views to display only data relevant to that advertiser
* Grant advertiser account access and restrict visibility to their associated campaigns

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To add an advertiser, click **Advertisers** → **Add Advertiser** → Fill out the fields relevant to you about the advertiser → **Create Advertiser**

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