Tracking URL Passed Parameters

Each landing page you create in Tracknow automatically generates a unique tracking URL for every affiliate with access to that page.

Affiliates use this URL to promote the landing page by sharing it across their channels. When a user clicks the tracking link, they are redirected to the corresponding landing page.

By default, the tracking URL looks like this:

https://{YOUR NAMESPACE}-tracking.tracknow.info/click?campaign_id={VALUE}&ref_id={VALUE}

You can also setup a custom sub-domain so that tracking URLs will appear from your domain, for example:

https://example.yourdomain.com/click?campaign_id={VALUE}&ref_id={VALUE}

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Default Parameters

Tracking URLs always include the following parameters:

• campaign_id – identifies the Tracknow campaign associated with the landing page

• ref_id – identifies the specific affiliate link that was clicked

When a user clicks on the tracking URL, Tracknow generates a click record and stores these parameters on that click record.

Whenever a conversion postback is sent to our system indicating a specific click_id (a click record identifier), the conversion attribution is based on these parameters.

• The campaign_id value will determine under which campaign this conversion will be added

• The ref_id value will determine which affialite will receive the commission for that conversion.

Click records can be seen on your Tracknow dashboard under Logs → Clicks

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Additional Parameters

You can also append additional parameters to a tracking URL, which will be captured and stored with the click record.

When a conversion is later reported via postback using the corresponding click_id, it inherits all parameters associated with that click, including any custom values passed in the original tracking URL.

Navigate to Campaigns → Click on the name of the relevant campaign → Tracking Tools / Creatives → Landing Page section → Click the small arrow at the top right corner to reveal supported parameter keys

Field	Parameter Key	Description
UTM Source	utm_source	Google Analytics dedicated parameter. Used to pass a UTM Source value
UTM Medium	utm_medium	Google Analytics dedicated parameter. Used to pass a UTM Medium value
UTM Content	utm_content	Google Analytics dedicated parameter. Used to pass a UTM Content value
Goal	goal	Allows you to pass a goal value that is stored with the click record. When a conversion postback is later received with the corresponding click_id, the system uses this stored goal value to trigger the payout configured for that specific goal.
Sub 1	sub1	A parameter for any text or values you want to pass that don’t have a dedicated parameter
Sub 2	sub2	A parameter for any text or values you want to pass that don’t have a dedicated parameter
Sub 3	sub3	A parameter for any text or values you want to pass that don’t have a dedicated parameter
Sub 4	sub4	A parameter for any text or values you want to pass that don’t have a dedicated parameter
Sub 5	sub5	A parameter for any text or values you want to pass that don’t have a dedicated parameter
Sub 6	sub6	A parameter for any text or values you want to pass that don’t have a dedicated parameter
Sub 7	sub7	A parameter for any text or values you want to pass that don’t have a dedicated parameter
Sub 8	sub8	A parameter for any text or values you want to pass that don’t have a dedicated parameter
IDFA	idfa	IDFA is a random device identifier assigned by Apple to a user’s iOS device
GAID	gaid	Google Analytics dedicated parameter. Used to pass a Google Advertising ID value